1. Our approach to cookies
Like most websites, we use cookies to help us give you a better service. A cookie is a small data file downloaded by your web browser (for example Chrome or Internet Explorer) and stored on your computer. Cookies are used to perform essential tasks on a website, to record how people use a website and to gather data for marketing. They do lots of things, including helping you navigate between pages and telling us what device you’re using, so we can present our content in the best way possible.
We are committed to protecting your privacy, so this policy outlines how cookies are used on our website.
We provide essential information on our website to millions of people every year. To do this, we have to manage our website effectively and measure the success of our health campaigns to ensure we are reaching the relevant audience. Cookies are a small but essential way to make all this happen. We use cookies to:
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measure how people use our website. This helps us understand how well different sections of our website are performing. It also helps us track numbers of visitors and ensure our website is robust and works well for every single one of the millions of people who use it.
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record actions so that the website will work well for you. For example, our online shop uses cookies to record items that you place in your shopping basket. We also use cookies in our online donations process and in other tools such as our online breath test.
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record actions so we can reach people more effectively. This works by using a cookie to remember what pages you have visited so we can tailor our marketing messages based on your interests.
We use Google Analytics to help us understand how our users interact with the website. It includes information about how users arrive at our site, where they are from and the pages they visit.
This policy may be updated to reflect changes to guidance or regulations or to incorporate new cookies that have been introduced.
2. Third party websites
We also use remarketing services on third party websites to advertise to previous visitors to our website: for example, those who have started an action on our website, like attempting to make a donation or registering to take part in a fundraising event, but who haven’t completed it. Remarketing can be in the form of an advertisement on search engine results pages, or a website in the Google Display Network (see here for more).
Third party websites use cookies to serve content or ads based on someone’s past visits to the Asthma + Lung UK website. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. All data collected will be used in accordance with our own and any search engine’s (including Google’s) privacy policy. Additionally, you might receive cookies from websites, such as MuchLoved , Pinterest, Twitter or Hotjar.
If we link through to third party websites, we have no control over their cookie policy. We therefore suggest that you check their cookie policy for further information.
3. Manage your cookies
We use a cookie consent application (OneTrust) which allows you to adjust your cookie preference. You can also disable cookies by changing your settings in your web browser, or you can use the incognito option on Google Chrome. To find out more about your browser settings, visit the relevant support page below:
Google Chrome – how to disable cookies
Internet Explorer – delete and manage cookies
Firefox – how to enable or disable cookies
Safari – how to disable cookies
This may negatively impact on your experience of our website but the choice is entirely down to you. You can also opt out of Google Analytics.
4. Cookie list
We use cookies and other tracking technologies for the following purposes:
Strictly necessary cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. These cookies make it easier for you to navigate our website. For example, they can remember your privacy preferences and make your visit more efficient. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site and the services we offer. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is combined and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to tell how well the site worked for you.
Functional cookies
These cookies enhance the website's performance, such as helping prevent fraud. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.